Customized Sales Training for the Agricultural Sector

Want to improve your sales? Looking for strategies to help deal with those tough customers? Wondering how to manage your sales team?

We’ve got a program for you!

International Ag University™ creates the successful Ag dealership salespeople of the future.

In a structured and sequential manner, participants learn how to forge long-term relationships with customers. The program follows a logical path with each training class building on the one before. Because we desire success for every student, each training module has built-in accountability to provide evidence that learning has taken place.

Salespeople who participate in IAU training go through a rigorous three-year development program that qualifies them to become true Ag Equipment Consultants. Sales Managers learn alongside the salespeople, as well as receiving separate instruction on how to effectively manage and motivate their sales team.

And – before you begin your IAU education, our president, David Gross, will take you through an individualized assessment to ensure that your experience with International Ag University™ will be a positive one!


Here’s what you need to know:

RegionalizedTraining is conducted at a location chosen to minimize your travel time.
Small Class Sizes – To optimize your learning experience.
Dealership-Specific CoursesClasses are slanted towards the dealer’s objectives.
AccountabilityPost-training activities ensure learning is practiced in the field.